Cookie Policy
Effective Date: August 20, 2026
Website: https://www.lyonsdalehomes.ca
Operator: Lyonsdale Homes Ltd. (“Lyonsdale Homes,” “we,” “us,” or “our”)
1. Introduction & Scope
This Cookie Policy provides a comprehensive explanation of how Lyonsdale Homes Ltd. utilizes cookies, web beacons, tracking pixels, local storage, and similar tracking technologies when you access and interact with www.lyonsdalehomes.ca (the “Site”). It outlines the specific types of technologies deployed, the precise operational purposes for which they are used, how third-party services interact with our platform, and the full range of controls available to you to manage your privacy choices.
This policy applies to all visitors, prospective homebuyers, trade partners, and users accessing our digital channels. It should be read in conjunction with our Privacy Policy and Terms & Conditions.
2. Understanding Tracking Technologies
What Are Cookies?
Cookies are small text files containing unique identifiers that are downloaded and stored on your computer, tablet, or mobile device when you visit a website. They enable web applications to recognize your device, store user preferences, maintain session security, and collect analytical data regarding your interaction with our Site.
First-Party vs. Third-Party Cookies
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First-Party Cookies: Set directly by Lyonsdale Homes Ltd. to ensure technical site operations, retain floor plan search filters, and manage contact form submissions.
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Third-Party Cookies: Placed by external partners and service integrations embedded within our Site, such as interactive map software (Google Maps), social media platforms (Meta/Instagram), career boards (Indeed), and web analytics services (Google Analytics). These third parties may collect data across multiple sites to build interest profiles.
Other Tracking Technologies Used
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Web Beacons & Pixels: Tiny, transparent graphics embedded in web pages or HTML emails that track whether a page was viewed, an email was opened, or a specific call-to-action (such as "Contact Sales" or "Explore Models") was clicked.
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Local Storage: HTML5 local storage used to temporarily store session data, high-resolution visualizer assets, or form progress locally on your device to improve page load speeds.
3. In-Depth Categorization of Cookies Deployed
Strictly Necessary / Essential Cookies
These cookies are technically required for the core operation, security, and accessibility of our Site. Without these cookies, essential features such as web form routing, server load balancing, and user consent management cannot function.
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Purpose: Protecting web forms against automated spam/bots, retaining session state while navigating home models, and enforcing HTTPS security protocols.
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Data Collected: Anonymous session IDs, security tokens, and user consent timestamps.
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Retention: Session duration or up to 1 year.
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Opt-Out: These cannot be toggled off via our Site interface; however, you can block them via browser settings (which may cause parts of the Site to fail).
Performance & Analytics Cookies
These cookies gather aggregate, de-identified data on how visitors interact with our Site. They assist us in evaluating user traffic patterns, identifying high-demand home models (such as single-family estate homes in Marquis West or detached homes in Fenwyck), monitoring page load performance, and identifying navigation errors.
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Primary Service: Google Analytics.
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Data Collected: Masked IP addresses, device types, screen resolution, operating systems, referring domain URLs, pages viewed, time spent on specific floor plan pages, and bounce rates.
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Retention: Ranges from session duration up to 24 months.
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Opt-Out: Fully opt-outable via our cookie settings or through the Google Analytics Opt-out Browser Add-on.
Functionality & Personalization Cookies
These cookies enable the Site to remember your choices and provide enhanced, personalized tools. They ensure that custom configurations you make during your visit are retained across your browsing experience.
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Purpose: Saving your preferred community filters (e.g., filtering for Keswick, Spruce Grove, or NE Edmonton), storing custom floor plan adjustments, and powering embedded interactive showhome tours or location maps.
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Data Collected: User preference selections, saved floor plan IDs, and map view coordinates.
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Retention: Up to 1 year.
Targeting, Advertising & Re-Targeting Pixels
We deploy tracking pixels from authorized social platforms and search network partners (including Meta/Instagram and Google Ads). These tools track your activity on our Site to deliver relevant, interest-based advertising across other websites and social feeds—such as notices regarding showhome grand openings, new phase releases, or quick possession availability.
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Data Collected: Unique browser identifiers, ad interaction data, pages visited, and conversion events (such as downloading a home brochure or submitting a contact request).
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Retention: 90 days up to 2 years.
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Opt-Out: You can disable marketing cookies via our consent manager or third-party ad-choice programs.
4. Comprehensive Management & Opt-Out Controls
You maintain full control over how cookies and tracking tools are used on your device. You can adjust your preferences through any of the following channels:
Granular Web Browser Controls
You can configure your browser to block all cookies, reject third-party cookies specifically, or alert you whenever a cookie is set. To adjust these settings, follow your browser’s instructional links:
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Google Chrome: Settings $\rightarrow$ Privacy and Security $\rightarrow$ Third-party cookies
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Apple Safari: Preferences $\rightarrow$ Privacy $\rightarrow$ Block all cookies / Prevent cross-site tracking
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Mozilla Firefox: Preferences $\rightarrow$ Privacy & Security $\rightarrow$ Enhanced Tracking Protection
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Microsoft Edge: Settings $\rightarrow$ Cookies and site permissions $\rightarrow$ Manage and delete cookies
Note on Impact: Disabling functional or strictly necessary cookies may disable essential features, such as interactive map displays, showhome appointment schedulers, or online contact form submissions.
Industry Ad-Choice & Retargeting Opt-Outs
To block interest-based retargeting advertisements across major advertising networks, visit the independent opt-out portals below:
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Digital Advertising Alliance of Canada (DAAC): youradchoices.ca/en/tools
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Network Advertising Initiative (NAI): optout.networkadvertising.org
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Google Ad Personalization: adssettings.google.com
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Meta / Instagram Ad Preferences: Adjust your ad settings within your personal Instagram or Facebook account privacy dashboard.
5. Policy Updates & Modifications
Lyonsdale Homes Ltd. reserves the right to revise or update this Cookie Policy at any time to reflect changing technical infrastructure, legislative requirements, or vendor updates. Any modifications will become effective immediately upon posting on this page with an updated "Effective Date." We encourage periodic reviews of this policy to stay informed about our tracking practices.
6. Privacy & Cookie Contact Information
If you have questions, comments, or formal requests regarding our deployment of cookies or data tracking practices, please reach out directly to our team:
Lyonsdale Homes Ltd.
Serving Edmonton & Surrounding Areas Since 1998
Main Phone: 825-966-6813
General Email: info@lyonsdalehomes.ca
Official Website: www.lyonsdalehomes.ca
