Privacy Policy

1. Introduction & Overview

Lyonsdale Homes Ltd. respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit www.lyonsdalehomes.ca (the “Site”), interact with our showhome sales representatives, submit digital inquiries, or engage our custom home-building services across the Greater Edmonton region.

This policy is prepared in compliance with the Personal Information Protection Act (PIPA) of Alberta and the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada.

2. Information We Collect

2.1 Information You Voluntarily Provide

We collect personal information that you voluntarily submit to us through web forms, email correspondence, phone communications (825-966-6813), or in-person showhome visits. This includes:

• Contact Information: Full name, email address, primary phone number, mailing address, and preferred method of contact.

• Home Buying Preferences: Preferred communities (e.g., Marquis West, Fenwyck, Cy Becker Landing, Riverstead at Keswick, Schonsee), target move-in timelines, budget parameters, architectural style preferences, and custom floor plan requirements.

• Financing & Qualification Data: General pre-approval status, preferred mortgage lenders, or trade-in/home sale contingency details provided during initial consultation.

• Career Application Data: Resumes, cover letters, employment history, and contact details submitted via job portals or career inquiries.

2.2 Automatically Collected Technical Data

When you navigate our Site, our web servers and analytics tools automatically record standard technical data, including:

• Device & Browser Details: IP address, browser type and version, operating system, device screen resolution, and language settings.

• Usage & Behavior Data: Pages viewed, time spent on specific home model pages or portfolio galleries, click-through paths, referring websites, and search terms used to find our Site.

• Geolocation Data: General geographic location (city or region level) derived from your IP address.

3. How We Use Your Information

We utilize the collected information for specific, legitimate business purposes, including:

1. Service Delivery & Custom Builds: Processing web inquiries, scheduling showhome appointments, fulfilling requests for floor plans and price sheets, and managing custom home construction projects.

2. Communication & Sales Operations: Contacting prospective buyers regarding lot availability, showhome openings, quick possession updates, and promotional pricing.

3. Marketing & Personalization: Tailoring digital content and advertising campaigns based on community preferences and browsing activity.

4. Site Optimization & Analytics: Analyzing user navigation trends to improve website performance, user experience, and architectural visualizers.

5. Legal & Regulatory Compliance: Fulfilling statutory obligations, enforcing our Terms and Conditions, and supporting home warranty registrations under the Alberta New Home Buyer Protection Act.

4. How We Share & Disclose Your Information

Lyonsdale Homes Ltd. does not sell, rent, or trade your personal information to third parties. We may disclose your information under the following limited circumstances:

• Third-Party Service Providers: We share necessary data with trusted service vendors who perform functions on our behalf—such as website hosting, CRM software, email delivery systems, digital marketing platforms, and analytics providers. These providers are bound by strict confidentiality agreements and may only use your data to perform assigned services.

• Trade Partners & Subcontractors: During active custom home builds, necessary project details may be shared with trade contractors, land developers (for Architectural Control approval), and utility suppliers.

• Warranty Providers & Financial Institutions: Information required to complete your home purchase, title registration, financing verification, or home warranty enrollment (e.g., 1-2-5-10 Alberta New Home Warranty) is shared with authorized warranty providers, lawyers, and financial partners.

• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or to protect the safety, rights, or property of Lyonsdale Homes Ltd., our clients, or the public.

5. Cookies & Tracking Technologies

Our Site uses cookies, web beacons, and tracking pixels to enhance site functionality and measure marketing performance.

• Essential Cookies: Necessary for basic website navigation and contact form functionality.

• Analytics Cookies: Utilized by platforms like Google Analytics to track aggregate traffic trends and visitor engagement.

• Marketing & Re-targeting Pixels: Used by social media and search engines (such as Meta/Instagram or Google Ads) to serve relevant advertising based on your previous interaction with our Site.

Managing Cookies: You can modify your browser settings to decline or clear cookies at any time. However, disabling cookies may impact your user experience or access to certain interactive features on our Site.

6. Data Security & Retention

We implement industry-standard physical, technical, and administrative safeguards to protect your personal information against unauthorized access, loss, alteration, or disclosure. These measures include SSL/TLS encryption for web communications, secure hosting infrastructure, and restricted internal data access.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, complete contractual home-building obligations, resolve disputes, and satisfy legal or tax requirements.

7. Third-Party Links & External Platforms

Our Site contains links to external platforms, including land developer community portals, location maps (Google Maps), social media networks (Instagram), and recruitment boards (Indeed). Lyonsdale Homes is not responsible for the privacy practices, security, or content of external websites. We encourage you to review the privacy policies of any third-party site you visit.

8. Your Rights & Consent Choices

Subject to applicable Canadian privacy laws, you possess the following rights regarding your personal information:

• Access & Correction: You may request access to the personal data we hold about you or request corrections if information is inaccurate or incomplete.

• Opt-Out of Marketing: You can unsubscribe from promotional emails at any time by clicking the "Unsubscribe" link at the bottom of our emails or contacting us directly.

• Consent Withdrawal: You may withdraw your consent for us to collect or process your personal data, subject to legal or contractual restrictions (such as active home purchase contracts).

To exercise any of these rights, please submit a written request to info@lyonsdalehomes.ca.

9. Updates to This Privacy Policy

Lyonsdale Homes Ltd. reserves the right to amend or update this Privacy Policy periodically to reflect changes in legal requirements, technology, or business operations. Any updates will be posted on this page with a revised "Effective Date." Continued use of our Site following posted modifications indicates acceptance of the updated policy.

10. Privacy Inquiries & Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please reach out to our team:

Lyonsdale Homes Ltd.

Attn: Privacy Officer

Serving Edmonton & Surrounding Areas

Phone: 825-966-6813

Email: info@lyonsdalehomes.ca

Website: www.lyonsdalehomes.ca